Jessica Baker

Brand Activator | Facilitator

Jessica Baker helps high-trust brands position themselves for growth.

She’s the person organizations call when they’re doing all the right things but the results still feel ordinary. Through strategic consulting, workshops, and speaking engagements, Jessica helps leaders clarify their positioning, align their messaging, and create the momentum needed for meaningful traction.

Her approach is grounded in applied psychographic insight — understanding how people actually think, decide, and respond. Rather than adding more tactics, Jessica helps organizations uncover the hidden misalignment that often sits between effort and results.

That perspective was shaped over more than 15 years leading strategy and change inside Corporate America, where she became known as a trusted facilitator — someone who could guide complex conversations, bring diverse perspectives together, and help teams move from ambiguity to clarity.

Today, Jessica combines that strategic discipline with creativity as the founder of Pink Sky, where she designs experiences and brand activations that translate strategy into moments people remember.

Clients work with Jessica because she helps them see what they couldn’t see before — and once that clarity appears, momentum follows.

Shari Sims

Business Manager | Senior Coordinator

Shari Sims brings more than 20 years of experience in the event management industry, having worked with major brands including Honda, Red Bull, Nickelodeon, TNT, TBS, and BET. Her background spans everything from large-scale, multi-city marketing activations to intimate, highly personal gatherings — giving her a deep understanding of what it takes to create experiences that truly connect with people.

Over the course of her career, Shari has worked across every aspect of event production, including logistics, vendor management, budgeting, and creative execution. That breadth of experience allows her to anticipate challenges, manage moving parts with precision, and ensure every detail supports the bigger vision.

At Pink Sky, Shari plays a critical role in transforming ideas into well-executed experiences. Known for her calm presence, organization, and ability to think several steps ahead, she helps ensure every activation runs smoothly while reflecting the intention and impact it was designed to create.